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Social Media Content Development & Strategy

(Beginner Workshop)



Saturdays, 10:00am - 2:00pm

Total Duration: 4h


Gowork Coworking & Office Space


Jl. M.H. Thamrin No. 10, Chubb Square 9th Floor, Kebon Melati, RT.14/RW.20, Kebon Melati, Jakarta, 10230​

Are you utilizing Instagram and Facebook for your business? We know that social media can be used to drive user growth, engagement, retention, and sales. Learn to create a solid strategy to guide your activity across these networks, on this workshop.


This workshop takes you through the idea of defining your brand purpose, understanding your customer's behaviour in social media and build a constructive engagement to connect your brand and products within their state of mind, learn more about social media marketing KPI & ROI, and how to utilize the use of social media dashboard.


Mentor: Sultan Isnainsyah Digital Self-Service Manager Indosat Ooredoo (Former Digital Marketing Manager Zalora Indonesia) will share his expertise and teach you, in this one day workshop. So join the class and get your customer's more attached to your social media persona.



  • Defining Brand Purpose

  • Defining Social Media Marketing KPI & ROI

  • Conduct A Content Audit: Yours vs Competitors

  • Defining Social Media Content Pillars: Future Friendly, Emotional, Memorable, Shareable, Searchable

  • Utilize the right mix of content: Custom Content, Licensed Content, Community Content.

  • What makes your content fails




Sultan Isnainsyah  - Digital Self-Service Manager Indosat Ooredoo (Former Digital Marketing Manager Zalora Indonesia)

Certified Social Media Marketer, Digital Marketing Consultant with 6+ years of experience working in various industries, small, medium, and large scales, including e-commerce. 
Specialities: Brand Communication Strategy, Social & Digital Business Practitioner, Content Architect.


What to prepare:

  • Please bring a laptop


Who can join this session:​​

  • For business owner or planning to open a business.

  • Entry-level digital marketer


Registration fee:

Early Bird Ticket IDR 550.000/pax (only until 22 September 2018)
Regular Ticket Price IDR 650.000/pax


Price includes:

Workshop Slides





  • Limited seats available and payment confirmation is required

  • First paid, first serve 

  • This session will be conducted in Bahasa Indonesia


For registration and more info:


Payment Confirmation:

Kindly send your payment confirmation to:

Email: or Whatsapp: 081298252180 - and let us know your:

  • Name

  • Email address

  • Phone number

  • How did you know about this event?

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