The Speaker
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Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
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Expert in AI-powered marketing solutions,
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Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
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11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
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LinkedIn Profile: Ivan Aditya
Suitable for
The Details
Why this workshop matters?
Transform your Google Advertising campaigns with the power of artificial intelligence and machine learning. Master the latest AI-driven tools and automation features that are revolutionizing digital advertising in 2024. Learn how to combine human strategy with machine intelligence to create high-performing campaigns that maximize your ROI.
Our workshop reveals advanced techniques for leveraging Google's AI capabilities to optimize bidding, targeting, and creative elements while maintaining strategic control of your advertising budget. Stop wasting money on underperforming campaigns – instead, build data-driven advertising systems that continuously improve and adapt to market changes.
Topics to Learn
AI-Powered Campaign Structure & Strategy
Understand how to design campaigns that work harmoniously with Google's AI systems. Learn to set up proper account structures, conversion tracking, and automation rules.
Smart Bidding & Performance Max
Deep dive into Google's AI bidding strategies and the new Performance Max campaigns. Learn when to use each automation type, how to set the right targets.
Creative Excellence & Responsive Ads
Master the art of creating high-performing responsive search ads and responsive display ads. Learn how to write compelling ad copy variations that give AI the best raw materials to work with, and understand performance analysis.
Data Analysis & Strategic Optimization
Learn to interpret AI-generated insights, understand automated recommendations, and make strategic decisions based on machine learning signals. Master the balance between automated for maximum campaign performance.
Suitable for
The Details
Why this workshop matters?
Transform your Google Advertising campaigns with the power of artificial intelligence and machine learning. Master the latest AI-driven tools and automation features that are revolutionizing digital advertising in 2024. Learn how to combine human strategy with machine intelligence to create high-performing campaigns that maximize your ROI.
Today's businesses need digital marketing more than ever. As Indonesia's digital economy continues to grow, understanding how to effectively use digital channels is crucial for business success.
Our workshop reveals advanced techniques for leveraging Google's AI capabilities to optimize bidding, targeting, and creative elements while maintaining strategic control of your advertising budget. Stop wasting money on underperforming campaigns – instead, build data-driven advertising systems that continuously improve and adapt to market changes.
Topics to Learn
Understand how to design campaigns that work harmoniously with Google's AI systems. Learn to set up proper account structures, conversion tracking, and automation rules.
AI-Powered Campaign Structure & Strategy
Deep dive into Google's AI bidding strategies and the new Performance Max campaigns. Learn when to use each automation type, how to set the right targets.
Smart Bidding & Performance Max
Master the art of creating high-performing responsive search ads and responsive display ads. Learn how to write compelling ad copy variations that give AI the best raw materials to work with, and understand performance analysis.
Creative Excellence & Responsive Ads
Learn to interpret AI-generated insights, understand automated recommendations, and make strategic decisions based on machine learning signals. Master the balance between automated for maximum campaign performance.
Data Analysis & Strategic Optimization
The Speaker
-
Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
-
Expert in AI-powered marketing solutions,
-
Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
-
11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
-
LinkedIn Profile: Ivan Aditya