The Speaker
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Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
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Expert in AI-powered marketing solutions,
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Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
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11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
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LinkedIn Profile: Ivan Aditya
The Details
Why this workshop matters?
Navigate the new era of Meta advertising by mastering AI-powered campaign optimization and advanced targeting strategies. Learn how to harness the full potential of Meta's AI tools to create high-converting campaigns across Facebook, Instagram, and the entire Meta ecosystem
Our workshop reveals proven techniques for leveraging AI-driven audience targeting and creative optimization – essential skills after the impact of iOS privacy changes and the deprecation of traditional targeting methods.
Topics to Learn
Meta's AI Advantage
& Campaign Structure
Master Meta's AI-driven campaign structure including Advantage+ campaigns and automated targeting. Learn how to set up your ad account and pixel for optimal AI performance while maintaining data accuracy in a privacy-first world.
Audience Strategy & AI Targeting
Deep dive into Meta's AI audience solutions including Advantage Detailed Targeting, Lookalike Expansion, and Advantage Custom Audience. Learn how to use first-party data effectively and build sustainable audience strategies.
Creative Optimization & Experiences
Master the creation of high-performing ad creative using Meta's AI tools including Dynamic Creative Optimization and Advantage+ Creative. Learn how to design scroll-stopping assets that perform across placements.
Performance Analysis
& Scale Strategy
Develop expertise in reading AI-driven performance insights, understanding automated recommendations, and making data-driven decisions campaign scaling. Learn how to interpret results to adjust your strategy
Suitable for
The Details
Why this workshop matters?
Navigate the new era of Meta advertising by mastering AI-powered campaign optimization and advanced targeting strategies. Learn how to harness the full potential of Meta's AI tools to create high-converting campaigns across Facebook, Instagram, and the entire Meta ecosystem
Today's businesses need digital marketing more than ever. As Indonesia's digital economy continues to grow, understanding how to effectively use digital channels is crucial for business success.
Our workshop reveals proven techniques for leveraging AI-driven audience targeting and creative optimization – essential skills after the impact of iOS privacy changes and the deprecation of traditional targeting methods.
Topics to Learn
Master Meta's AI-driven campaign structure including Advantage+ campaigns and automated targeting. Learn how to set up your ad account and pixel for optimal AI performance while maintaining data accuracy in a privacy-first world.
Meta's AI Advantage & Campaign Structure
Deep dive into Meta's AI audience solutions including Advantage Detailed Targeting, Lookalike Expansion, and Advantage Custom Audience. Learn how to use first-party data effectively and build sustainable audience strategies.
Audience Strategy & AI Targeting
Master the creation of high-performing ad creative using Meta's AI tools including Dynamic Creative Optimization and Advantage+ Creative. Learn how to design scroll-stopping assets that perform across placements.
Creative Optimization & Experiences
Develop expertise in reading AI-driven performance insights, understanding automated recommendations, and making data-driven decisions campaign scaling. Learn how to interpret results to adjust your strategy
Performance Analysis & Scale Strategy
Suitable for
The Speaker
-
Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
-
Expert in AI-powered marketing solutions,
-
Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
-
11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
-
LinkedIn Profile: Ivan Aditya