The Speaker
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Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
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Expert in AI-powered marketing solutions,
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Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
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11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
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LinkedIn Profile: Ivan Aditya
The Details
Why this workshop matters?
Learn how to unlock actionable insights from Google Analytics 4 and major social media platforms to optimize your marketing ROI and understand your audience behavior at a deeper level. Our workshop covers the complete analytics transformation – from setting up proper tracking and creating custom reports to extracting meaningful insights that drive business growth.
Whether you're managing a single brand or multiple client accounts, these advanced analytics frameworks will help you make confident, data-backed decisions and demonstrate clear ROI from your digital initiatives. Future-proof your measurement approach while navigating the complexities of privacy regulations and the cookieless future.
Topics to Learn
Google Analytics 4 Foundation
Deep dive into GA4's event-based model and advanced features. Learn proper setup techniques, custom event tracking, and e-commerce measurement. Master the new interface and reporting system.
Cross-Platform Data Attribution
Understand how to connect data across multiple platforms including GA4, Meta Analytics, and other social media insights. Learn advanced attribution modelling to understand the true impact of marketing channel.
Custom Reporting & Data Visualization
Create powerful custom reports and explorations in GA4. Learn to build dashboards that tell compelling stories with your data. Master the art of data visualization for different stakeholders.
Predictive Analytics & AI-Driven Insights
Leverage GA4's predictive metrics and machine learning capabilities to forecast user behavior and identify trends. Learn how to use automated insights across platforms to spot opportunities and threats.
Suitable for
The Details
Why this workshop matters?
Learn how to unlock actionable insights from Google Analytics 4 and major social media platforms to optimize your marketing ROI and understand your audience behavior at a deeper level. Our workshop covers the complete analytics transformation – from setting up proper tracking and creating custom reports to extracting meaningful insights that drive business growth.
Today's businesses need digital marketing more than ever. As Indonesia's digital economy continues to grow, understanding how to effectively use digital channels is crucial for business success.
Whether you're managing a single brand or multiple client accounts, these advanced analytics frameworks will help you make confident, data-backed decisions and demonstrate clear ROI from your digital initiatives. Future-proof your measurement approach while navigating the complexities of privacy regulations and the cookieless future.
Topics to Learn
Deep dive into GA4's event-based model and advanced features. Learn proper setup techniques, custom event tracking, and e-commerce measurement. Master the new interface and reporting system.
Google Analytics 4 Foundation
Understand how to connect data across multiple platforms including GA4, Meta Analytics, and other social media insights. Learn advanced attribution modelling to understand the true impact of marketing channel.
Cross-Platform Data Attribution
Create powerful custom reports and explorations in GA4. Learn to build dashboards that tell compelling stories with your data. Master the art of data visualization for different stakeholders.
Custom Reporting & Data Visualization
Leverage GA4's predictive metrics and machine learning capabilities to forecast user behavior and identify trends. Learn how to use automated insights across platforms to spot opportunities and threats.
Predictive Analytics & AI-Driven Insights
Suitable for
The Speaker
-
Digital Marketing Leader with proven success across major Indonesian brands such as Sociolla, Toyota and BMW,
-
Expert in AI-powered marketing solutions,
-
Speaker at leading tech events including Google Startup Weekend and Tech in Asia,
-
11+ years experience in Meta Advertising, Google Ads, SEO, and Marketing Automation
-
LinkedIn Profile: Ivan Aditya