William, COO
BMW Tunas
"Digital marketing was costing us a fortune, yet our veteran salespeople couldn't convert online leads effectively.
When the pandemic hit and our showroom emptied, we were spending more money on digital ads but, our sales team was overwhelmed trying to manage leads from multiple platforms. We needed a solution fast before our marketing budget dried up"
Tunas Group is one of Indonesia's pioneering automotive groups, managing Toyota, Daihatsu, BMW, Isuzu and Honda Motorcycle dealerships since 1980. They sought to transform their entire customer journey - from online lead generation to personalised after-sales service.
+137% Leads
improvement while optimising the advertising budget from 15 USD per leads to 6 USD
280% Booking
in online service booking requests by optimising the website and social media
120,000 USD
additional incentives provided by principals for digitalising the customer journey
-
High cost per lead & poor conversion rates: Despite investing heavily in digital marketing, their experienced salespeople were more adept at traditional face-to-face selling.
-
No centralised system: The pandemic accelerated the need for digital transformation, but their sales team was overwhelmed managing leads from multiple platforms without a CRM system.
-
Service bookings were declining: As they lacked an efficient online booking system and personalised customer communication strategy.
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented a centralised lead management system that streamlined how online enquiries were distributed to sales teams
-
Conducted intensive digital marketing training for sales staff, focusing on online lead handling and conversion techniques
-
Developed automated customer journey workflows for after-sales service reminders and maintenance schedules
-
Integrated online booking system for service appointments with automated confirmation and reminder features
Transition with MANA:
The Results
Through MANA Digital's solutions, cost per lead dropped dramatically from
15 USD to 6 USD, while lead volume increased by 137%. Online service bookings surged by 280%, boosting service revenue by 35%. The dealership also qualified for manufacturer incentives worth 120,000 USD annually.
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Case Studies
Automotive Dealership
William, COO
BMW Tunas
"Digital marketing was costing us a fortune, yet our veteran salespeople couldn't convert online leads effectively.
When the pandemic hit and our showroom emptied, we were spending more money on digital ads but, our sales team was overwhelmed trying to manage leads from multiple platforms. We needed a solution fast before our marketing budget dried up"
Tunas Group is one of Indonesia's pioneering automotive groups, managing Toyota, Daihatsu, BMW, Isuzu and Honda Motorcycle dealerships since 1980. They sought to transform their entire customer journey - from online lead generation to personalised after-sales service.
-
High cost per lead & poor conversion rates: Despite investing heavily in digital marketing, their experienced salespeople were more adept at traditional face-to-face selling.
-
No centralised system: The pandemic accelerated the need for digital transformation, but their sales team was overwhelmed managing leads from multiple platforms without a CRM system.
-
Service bookings were declining: As they lacked an efficient online booking system and personalised customer communication strategy.
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented a centralised lead management system that streamlined how online enquiries were distributed to sales teams
-
Conducted intensive digital marketing training for sales staff, focusing on online lead handling and conversion techniques
-
Developed automated customer journey workflows for after-sales service reminders and maintenance schedules
-
Integrated online booking system for service appointments with automated confirmation and reminder features
Transition with MANA:
The Results
Through MANA Digital's solutions, cost per lead dropped dramatically from 15 USD to 6 USD, while lead volume increased by 137%. Online service bookings surged by 280%, boosting service revenue by 35%. The dealership also qualified for manufacturer incentives worth 120,000 USD annually.
