Chris, CEO
Beauty Retailers Brand
"Our digital marketing efforts weren't delivering the ROI we needed. We were spending heavily on broad beauty-related keywords, but our conversion rates remained disappointing.
We needed a partner who could help us understand the digital behaviour of beauty shoppers in Indonesia."
A leading beauty retailer offering authentic products from local favourites Wardah, BLP, and Emina to global luxury brands SK-II and Laneige. They aimed to optimise their customer acquisition strategy across existing channels while expanding into targeted social media advertising.
27x ROAS
from Harbolnas period by optimising social media ads
+42% CAGR
in online sales through remarketing and affiliate.
1 Billion
in advertising revenue on launching the media business
-
Cost Efficiency: Monthly budget exceeded 200 million rupiah with an unsustainable cost-per-click of 20,000 rupiah
-
Performance Tracking: Conversion tracking was inadequate, making ROI measurement impossible
-
Budget Allocation: High spending didn't translate to proportional results, suggesting inefficient campaign management
-
Data Visibility: Limited insight into campaign performance metrics and customer journey
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation. The transition began with a thorough audit of existing campaigns and keyword strategies. We restructured the campaigns with emphasis on:
-
Granular keyword management and search intent analysis
-
Implementation of remarketing and affiliate marketing campaign with blog
-
Optimization of bidding strategies based on performance data
Transition with MANA:
The Results
Our data-driven approach transformed the beauty retailer's digital marketing performance, reducing cost-per-click from 20,000 to 5,000 rupiah. This optimisation achieved a sustainable customer acquisition cost of 50,000-70,000 rupiah while establishing clear conversion tracking. Overall, we managed to grow their
online sales by over 40% in Compound Annual Growth Rate.
-
Cost Efficiency: Monthly budget exceeded 200 million rupiah with an unsustainable cost-per-click of 20,000 rupiah
-
Performance Tracking: Conversion tracking was inadequate, making ROI measurement impossible
-
Budget Allocation: High spending didn't translate to proportional results, suggesting inefficient campaign management
-
Data Visibility: Limited insight into campaign performance metrics and customer journey
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation. The transition began with a thorough audit of existing campaigns and keyword strategies. We restructured the campaigns with emphasis on:
-
Granular keyword management and search intent analysis
-
Implementation of remarketing and affiliate marketing campaign with blog
-
Optimization of bidding strategies based on performance data
Transition with MANA:
Case Studies
Beauty Retailer