Isabella, Owner
F&B Establishment Group
"With new trendy cafes and restaurants from other countries opening up in our neighbourhood, we've seen our loyal customers gradually drift away.
Despite our decade-long reputation for quality, we're struggling to maintain our market position. Our traditional approach isn't resonating with the younger crowd anymore."
Established in 2012, this F&B establishments group operates five distinct dining concepts across Jakarta, from casual cafes to upscale dining establishments. Despite their strong legacy and loyal customer base, recent market shifts and emerging competitors have impacted their revenue.
63% Engagement
in social media through a cross-platform campaign from the store
+26% Revenue
from the same duration last year through personalised WhatsApp campaign
+71% Spending
from existing customer by retaining customer through loyalty program.
-
Late Digital Adoption: As an established brand, they relied heavily on word-of-mouth and traditional marketing. The resistance to change and comfort with existing systems delayed their digital transformation, causing them to fall behind more tech-savvy competitors.
-
Ineffective Social Media Advertising: Previous attempts at social media advertising yielded poor results due to improper targeting and lack of compelling content strategy, resulting in wasted marketing budget with minimal engagement.
-
Limited Customer Retention Strategy: While implementing WhatsApp business solutions, they struggled to develop engaging content and systematic follow-up processes, leading to low customer retention and minimal repeat visits.
Challenges Before:
Transition with MANA:
MANA Digital implemented a comprehensive digital transformation strategy focusing on three key areas:
-
Implemented a comprehensive digital transformation strategy, including staff training on digital tools and developing a cohesive online presence across all platforms
-
Created targeted social media campaigns with data-driven audience insights and engaging content that showcases their unique dining experience
-
Developed a systematic customer retention program using WhatsApp marketing, including personalised next dishes recommendation, exclusive menu previews, and loyalty rewards
The Results
Within three months of partnering with Mana Digital, we saw a 27% increase in overall revenue and a 63% improvement in social media engagement. By utilising loyalty program, we managed to improve customer average spending up to 71%. The digital transformation has helped us reconnect with our existing customers while attracting a younger demographic
Case Studies
F&B Establishment
Isabella, Owner
F&B Establishment Group
"With new trendy cafes and restaurants from other countries opening up in our neighbourhood, we've seen our loyal customers gradually drift away.
Despite our decade-long reputation for quality, we're struggling to maintain our market position. Our traditional approach isn't resonating with the younger crowd anymore."
Established in 2012, this F&B establishments group operates five distinct dining concepts across Jakarta, from casual cafes to upscale dining establishments. Despite their strong legacy and loyal customer base, recent market shifts and emerging competitors have impacted their revenue.
-
Late Digital Adoption: As an established brand, they relied heavily on word-of-mouth and traditional marketing. The resistance to change and comfort with existing systems delayed their digital transformation, causing them to fall behind more tech-savvy competitors.
-
Ineffective Social Media Advertising: Previous attempts at social media advertising yielded poor results due to improper targeting and lack of compelling content strategy, resulting in wasted marketing budget with minimal engagement.
-
Limited Customer Retention Strategy: While implementing WhatsApp business solutions, they struggled to develop engaging content and systematic follow-up processes, leading to low customer retention and minimal repeat visits.
Challenges Before:
MANA Digital implemented a comprehensive digital transformation strategy focusing on three key areas:
-
Implemented a comprehensive digital transformation strategy, including staff training on digital tools and developing a cohesive online presence across all platforms
-
Created targeted social media campaigns with data-driven audience insights and engaging content that showcases their unique dining experience
-
Developed a systematic customer retention program using WhatsApp marketing, including personalised next dishes recommendation, exclusive menu previews, and loyalty rewards
Transition with MANA:
The Results
Within three months of partnering with Mana Digital, we saw a 27% increase in overall revenue and a 63% improvement in social media engagement. By utilising loyalty program, we managed to improve customer average spending up to 71%. The digital transformation has helped us reconnect with our existing customers while attracting a younger demographic
