"With customer acquisition costs rising above fashion retail standards, we relied heavily on email marketing to improve our customer lifetime value by having more repeat purchase.
However, with email open rates below 4%, our significant investment in customer acquisition wasn't generating sustainable returns through repeat purchases."
Rossie, CCO
Bobobobo.com
Bobobobo curates emerging Indonesian fashion labels, championing avant-garde brands like Byo and Jan Sober. As Ismaya Group's partner, they're the exclusive digital ticketing platform for Indonesia's premier music festivals: Djakarta Warehouse Project and We The Fest.
-30% CAC
reduction in the cost for acquiring customer through abandon cart reminder.
235% Increase
in online sales through personalised email & WhatsApp campaign
2x Engagement
in email marketing through personalised suggestion based on previous purchase
-
Customer Segmentation Complexity: Managing diverse customer personas across fashion enthusiasts and festival-goers created challenges in delivering targeted marketing messages
-
Brand Identity Disconnect: Whilst representing cutting-edge fashion brands, their digital presence wasn't reflecting the premium, curator status they held in the market
-
Cross-platform Integration: Lacking seamless integration between their event ticketing platform and fashion e-commerce, missing cross-selling opportunities
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented advanced email segmentation using behavioural data, creating personalised journeys for fashion and event customers
-
Developed an integrated marketing automation strategy, connecting social media, email, and website touch points
-
Established a robust analytics framework to track cross-platform customer behaviour and optimise marketing spend
-
Created cohesive content strategy highlighting Bobobobo's unique position as both fashion curator and cultural tastemaker
Transition with MANA:
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The Results
Within six months, email engagement rates doubled, with unsubscribe rates dropping by 65%. Grew online sales by 235% through personalised email & WhatsApp campaign, whilst customer acquisition costs decreased by 30%. Cross-platform sales improved by 55%, with 25% of festival ticket buyers making fashion purchases within three months of their ticket transaction
Case Studies
Fashion Retailer
Rossie, CCO
Bobobobo.com
"With customer acquisition costs rising above fashion retail standards, we relied heavily on email marketing to improve our customer lifetime value by having more repeat purchase.
However, with email open rates below 4%, our significant investment in customer acquisition wasn't generating sustainable returns through repeat purchases."
Bobobobo curates emerging Indonesian fashion labels, championing avant-garde brands like Byo and Jan Sober. As Ismaya Group's partner, they're the exclusive digital ticketing platform for Indonesia's premier music festivals: Djakarta Warehouse Project and We The Fest.
-
Customer Segmentation Complexity: Managing diverse customer personas across fashion enthusiasts and festival-goers created challenges in delivering targeted marketing messages
-
Brand Identity Disconnect: Whilst representing cutting-edge fashion brands, their digital presence wasn't reflecting the premium, curator status they held in the market
-
Cross-platform Integration: Lacking seamless integration between their event ticketing platform and fashion e-commerce, missing cross-selling opportunities
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented advanced email segmentation using behavioural data, creating personalised journeys for fashion and event customers
-
Developed an integrated marketing automation strategy, connecting social media, email, and website touch points
-
Established a robust analytics framework to track cross-platform customer behaviour and optimise marketing spend
-
Created cohesive content strategy highlighting Bobobobo's unique position as both fashion curator and cultural tastemaker
Transition with MANA:
The Results
Within six months, email engagement rates doubled, with unsubscribe rates dropping by 65%. Grew online sales by 235% through personalised email & WhatsApp campaign, whilst customer acquisition costs decreased by 30%. Cross-platform sales improved by 55%, with 25% of festival ticket buyers making fashion purchases within three months of their ticket transaction
