Jessyln, CEO
Skin Care Clinic
"Despite our success with three
clinics and a strong word-of-mouth reputation, we struggled to establish our digital presence.
We knew there was huge potential in the online space, but without any digital marketing experience, we weren't sure where to start or how to reach new market segments effectively"
A growing skin care clinic with three locations in Jakarta, established in 2016 by certified dermatologists. Well-known for treating public figures and influencers, they aimed to expand their reach to broader market segments through digital channels.
+250% Member
in 3 months after WhatsApp Personalisation Campaign
+45% Booking
in online sales by optimising social media and search ads
+70% Leads
for first-time treatment by being in top 3 Google Rank
The clinic's transition to digital marketing presented several key challenges:
-
Limited digital infrastructure with no website or online booking system
-
No structured approach to customer relationship management
-
Untapped potential in converting one-time customers into loyal members
-
Need for scalable marketing solutions to support expansion plans
Challenges Before:
Transition with MANA:
MANA Digital implemented a comprehensive digital transformation strategy focusing on three key areas:
-
Development of a conversion-optimised website with integrated SEO strategy
-
Implementation of a WhatsApp-based membership programme for seamless communication
-
Creation of automated, personalised nurturing campaigns to drive customer retention
The Results
Through strategic digital transformation, the clinic achieved a 45% increase in monthly bookings via targeted lead generation. The newly established membership programme demonstrated remarkable growth, expanding from 240 to 600 active members in just three months through personalised nurturing campaigns.
Jesslyn, CEO
Skin Care Clinic
"Despite our success with three
clinics and a strong word-of-mouth reputation, we struggled to establish our digital presence.
We knew there was huge potential in the online space, but without any digital marketing experience, we weren't sure where to start or how to reach new market segments effectively"
A growing skin care clinic with three locations in Jakarta, established in 2016 by certified dermatologists. Well-known for treating public figures and influencers, they aimed to expand their reach to broader market segments through digital channels.
The clinic's transition to digital marketing presented several key challenges:
-
Limited digital infrastructure with no website or online booking system
-
No structured approach to customer relationship management
-
Untapped potential in converting one-time customers into loyal members
-
Need for scalable marketing solutions to support expansion plans
Challenges Before:
MANA Digital implemented a comprehensive digital transformation strategy focusing on three key areas:
-
Development of a conversion-optimised website with integrated SEO strategy
-
Implementation of a WhatsApp-based membership programme for seamless communication
-
Creation of automated, personalised nurturing campaigns to drive customer retention
Transition with MANA:
The Results
Through strategic digital transformation, the clinic achieved a 45% increase in monthly bookings via targeted lead generation. The newly established membership programme demonstrated remarkable growth, expanding from 240 to 600 active members in just three months through personalised nurturing campaigns.
Case Studies
Skin Care Clinic