Case Studies
Travelling Solution
Felix, Owner
Flash Global
"Managing multiple ad campaigns across different regions led to inconsistent ROAS and wasteful spending.
During off-peak seasons, it got worse as cost per acquisition increased dramatically.
The absence of data-driven targeting, which resulted in reaching incorrect audience segments, has proven to be more costly in my line of business."
Flash Global specialises in providing seamless connectivity for international travellers through eSIM and physical SIM cards. With coverage in over 190 countries, they aim to eliminate roaming hassles and ensure travellers stay connected affordably.
Top 3 Sellers
in the category of SIM or eSIM cards for travelling.
+60% CAGR
in revenue by optimising keyword bid and CPAS
52X ROAS
from implementing GMV Max option in Marketplace Ads
-
Seasonal Demand Fluctuations: Travel connectivity purchases heavily correlate with holiday seasons and peak travel periods, making it difficult to maintain consistent ad performance and budget allocation throughout the year.
-
Complex Product Matrix: Multiple data packages, country combinations, and pricing tiers created challenges in communicating value propositions clearly through digital ads.
-
Customer Education Barrier: Many potential customers were unfamiliar with eSIM technology, requiring additional marketing effort to explain benefits and installation processes before conversion.
Challenges Before:
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MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented dynamic pricing algorithms in ad campaigns that automatically adjusted bids based on seasonal trends and historical performance data, optimising ROAS across different periods.
-
Developed segment-specific landing pages with clear product comparison tables and interactive country selectors to simplify the customer journey.
-
Created educational video content and step-by-step guides, integrating them into ad campaigns to address common concerns and increase buyer confidence
Transition with MANA:
The Results
Our Acquisition services helped Flash Global SIM, an e-SIM provider, improve their revenue by 59.65% using AI-powered ad optimization, while maintaining a 52x ROI on ads and agency fees. Our AI-driven marketplace strategy catapulted Flash Global SIM into Shopee's top 3 travel category sellers within 6 months.
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Felix, Owner
Flash Global SIM
"Managing multiple ad campaigns across different regions led to inconsistent ROAS and wasteful spending.
During off-peak seasons, it got worse as cost per acquisition increased dramatically.
The absence of data-driven targeting, which resulted in reaching incorrect audience segments, has proven to be more costly in my line of business."
Flash Global specialises in providing seamless connectivity for international travellers through eSIM and physical SIM cards. With coverage in over 190 countries, they aim to eliminate roaming hassles and ensure travellers stay connected affordably.
-
Seasonal Demand Fluctuations: Travel connectivity purchases heavily correlate with holiday seasons and peak travel periods, making it difficult to maintain consistent ad performance and budget allocation throughout the year.
-
Complex Product Matrix: Multiple data packages, country combinations, and pricing tiers created challenges in communicating value propositions clearly through digital ads.
-
Customer Education Barrier: Many potential customers were unfamiliar with eSIM technology, requiring additional marketing effort to explain benefits and installation processes before conversion.
Challenges Before:
MANA Digital implemented a comprehensive digital marketing overhaul focusing on data-driven optimisation:
-
Implemented dynamic pricing algorithms in ad campaigns that automatically adjusted bids based on seasonal trends and historical performance data, optimising ROAS across different periods.
-
Developed segment-specific landing pages with clear product comparison tables and interactive country selectors to simplify the customer journey.
-
Created educational video content and step-by-step guides, integrating them into ad campaigns to address common concerns and increase buyer confidence
Transition with MANA:
The Results
Our Acquisition services helped Flash Global SIM, an e-SIM provider, improve their revenue by 59.65% using AI-powered ad optimization, while maintaining a 52x ROI on ads and agency fees. Our AI-driven marketplace strategy catapulted Flash Global SIM into Shopee's top 3 travel category sellers within 6 months.
